De Cero a Emprendedor Digital: Curso Completo para Iniciar tu Negocio en Línea – Tutor School Online

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Marketing Digital

Overview

Este curso está diseñado para ayudarte a transformar una idea en un negocio digital exitoso. Aprenderás a identificar oportunidades, definir tu audiencia ideal, crear una presencia digital profesional y llevar a cabo estrategias de marketing efectivas. Desde los conceptos iniciales hasta la ejecución de campañas publicitarias en redes sociales, este curso te guiará paso a paso hacia el éxito en el mundo del emprendimiento digital.

Resultados de aprendizaje:

Al finalizar este curso, serás capaz de:

Identificar y validar una idea de negocio digital viable.
Diseñar estrategias personalizadas para llegar a tu audiencia ideal.
Crear una página web profesional utilizando herramientas fáciles de usar.
Ejecutar campañas publicitarias en redes sociales para atraer clientes y generar ventas.
Medir y optimizar continuamente tus estrategias para maximizar el retorno de inversión.

Público objetivo:

Este curso está dirigido a:

Personas que desean emprender desde cero en el mundo digital.
Pequeños empresarios que buscan digitalizar su negocio.
Profesionales interesados en adquirir habilidades digitales clave para el mercado actual.

¡No importa tu experiencia previa, con este curso estarás listo para dar el salto al mundo del emprendimiento digital y llevar tu idea al siguiente nivel!

By

Mauricio Sellán Santos

Share

De Cero a Emprendedor Digital: Curso Completo para Iniciar tu Negocio en Línea

Category:

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Marketing Digital

Negocios

0

0

Enrollments

Level

Todos los niveles

Time to Complete:

20 hours 45 minutes

Lessons:

30

Certificate:

Yes

One-time for 1 person

$997.00

Overview

Este curso está diseñado para ayudarte a transformar una idea en un negocio digital exitoso. Aprenderás a identificar oportunidades, definir tu audiencia ideal, crear una presencia digital profesional y llevar a cabo estrategias de marketing efectivas. Desde los conceptos iniciales hasta la ejecución de campañas publicitarias en redes sociales, este curso te guiará paso a paso hacia el éxito en el mundo del emprendimiento digital.

Resultados de aprendizaje:

Al finalizar este curso, serás capaz de:

Identificar y validar una idea de negocio digital viable.
Diseñar estrategias personalizadas para llegar a tu audiencia ideal.
Crear una página web profesional utilizando herramientas fáciles de usar.
Ejecutar campañas publicitarias en redes sociales para atraer clientes y generar ventas.
Medir y optimizar continuamente tus estrategias para maximizar el retorno de inversión.

Público objetivo:

Este curso está dirigido a:

Personas que desean emprender desde cero en el mundo digital.
Pequeños empresarios que buscan digitalizar su negocio.
Profesionales interesados en adquirir habilidades digitales clave para el mercado actual.

¡No importa tu experiencia previa, con este curso estarás listo para dar el salto al mundo del emprendimiento digital y llevar tu idea al siguiente nivel!

What You’ll Learn?

Crear y personalizar una página web profesional.

Diseñar estrategias efectivas de marketing digital.

Utilizar plataformas como Facebook Ads para generar ventas.

Identificar y analizar tu público objetivo.

Administrar herramientas esenciales para el éxito de un negocio digital.

Configurar y gestionar tiendas online con sistemas de pago seguros.

Medir y optimizar resultados mediante métricas clave.

Requirements

Contar con una computadora o dispositivo con acceso a internet.

Disponer de tiempo para dedicar al aprendizaje y práctica.

No se requieren conocimientos previos, solo motivación y ganas de aprender.

Tener una idea inicial de negocio (opcional, pero recomendado).

Crear una cuenta gratuita en herramientas básicas como Canva.

Syllabus Overview

30

Lessons

0

Quizzes

0

Tasks

0

Resources

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Módulo 1: Fundamentos del Emprendimiento Digital

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1. Introducción al Emprendimiento Digital: ¿Qué es? Ventajas y desafíos.

2. Identificación de una idea de negocio rentable: Cómo encontrar un nicho y validar la idea.

3. Definición de tu cliente ideal: Buyer persona y segmentación.

4. Construcción de una propuesta de valor: ¿Qué ofreces y cómo destacarte?

5. Planificación estratégica básica: Misión, visión y objetivos SMART.

6. Elección del modelo de negocio: Ecommerce, servicios, infoproductos.

7. Herramientas esenciales para emprendedores digitales: Software y plataformas.

8. Creación de una marca sólida: Nombre, logo y branding inicial.

9. Aspectos legales básicos: Registros, dominios y normativas.

10. Preparación de tu kit digital: Correo profesional, herramientas y configuraciones iniciales.

Módulo 2: Construcción de tu Presencia Online

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1. Introducción al diseño web para principiantes: ¿Por qué es importante?

2. Elegir el dominio y hosting adecuado: Factores clave y proveedores recomendados.

3. Uso de WebTools Creator como Constructor Web: Introducción y configuración básica.

4. Creación de un diseño atractivo y funcional: Temas, plugins y personalización.

5. Escribir contenido efectivo: Home, Quiénes somos, y páginas clave.

6. Optimización para dispositivos móviles: Pruebas y ajustes esenciales.

7. SEO básico para emprendedores: Investigación de palabras clave y buenas prácticas.

8. Implementación de un blog: Generación de contenido relevante.

9. Configuración de una tienda online básica: Productos, precios y métodos de pago.

10. Analítica web inicial: Uso de Google Analytics y métricas clave.

Módulo 3: Estrategias de Marketing Digital

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1. Introducción al marketing digital: Canales y su importancia.

2. Definición de objetivos de marketing: Tráfico, leads y conversiones.

3. Estrategia de contenido para redes sociales: Tipos de contenido y calendarios.

4. Creación de un perfil empresarial en Facebook e Instagram: Configuración y optimización.

5. Email marketing para principiantes: Captura y automatización.

6. Introducción a Facebook Ads: Configuración de Business Manager.

7. Creación de campañas publicitarias básicas: Objetivos y segmentación.

8. Análisis y optimización de campañas: Métricas clave y ajustes.

9. Estrategias de retargeting: Recuperación de usuarios interesados.

10. Planificación de una estrategia completa de marketing: De la atracción a la conversión.

Material Includes

Guías paso a paso en PDF.

Plantillas descargables para estrategias de marketing.

Tutoriales en video pregrabados.

Acceso a una comunidad exclusiva para estudiantes.

Ejercicios prácticos para aplicar los conocimientos adquiridos.

Instructor(s)

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Mauricio Sellán Santos

Mauricio Sellán Santos

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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On Sale

Marketing en Redes Sociales para Principiantes: Estrategias y Creación de Contenido

By

Mauricio Sellán Santos

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Marketing Digital

Construcción de Páginas Web: Guía para Principiantes

By

Mauricio Sellán Santos

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Marketing Digital

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